This article co-authored by CSSN Scholar Ruth E. McKie examines fossil fuel organizations’ ads on Facebook during the election year, revealing how they used messaging strategies to reinforce existing beliefs on fossil fuels, target specific user demographics, and underscore the importance of addressing climate misinformation on social media platforms with limited regulations.
News and Research
CSSN Scholar Publications
Climate obstruction and Facebook advertising: how a sample of climate obstruction organizations use social media to disseminate discourses of delay
Image Credit: Shutterstock/ M-SUR