Research co-authored by CSSN Scholar Robert Neubauer examines Canadian pro-fossil fuel advocates’ Facebook activity, revealing their use of a “subsidised public strategy” to counter climate action demands. Through strategic social media leadership, they shape an “extractive populist” narrative, positioning “Canadian Energy” as a national asset under threat, showcasing how industry leverages Facebook to bolster populist politics amid the climate crisis.
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Defending “Canadian Energy”: Connective Leadership and Extractive Populism on Canadian Facebook
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