Through a case study of MAX Burgers AB, CSSN scholars Kirstine Lund Christiansen & Wim Carton expose how the company’s net-zero claim justifies existing practices, shifts responsibility for climate action, and distracts from real emissions reductions, revealing the problematic nature of corporate net-zero pledges.
News and Research
CSSN Scholar Publications
“Our burgers eat carbon”: Investigating the discourses of corporate net-zero commitments
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