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CSSN Scholar Publications

“Our burgers eat carbon”: Investigating the discourses of corporate net-zero commitments

May 27, 2023

Through a case study of MAX Burgers AB, CSSN scholars Kirstine Lund Christiansen & Wim Carton expose how the company’s net-zero claim justifies existing practices, shifts responsibility for climate action, and distracts from real emissions reductions, revealing the problematic nature of corporate net-zero pledges.

Image Credit: Shutterstock/ veryulissa