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Brenda McNally

Dublin City University

Based in


Brenda McNally is an interdisciplinary social scientist specialising in communication and climate politics. Her research examines how mediated discourses and visual communication about climate action shape meaning-making about socioecological relations and possibilities for radical social transformations. She is currently investigating the climate change countermovement in Ireland and the cultural production of post-carbon futures. Her work also explores the use of digital media to engage communities with spatial change and local climate adaptations.

Country(ies) of Specialty


Focus areas of expertise

Communications research Climate policy and politics

How to Connect



McNally, B. and Cocco, C. 2023. “Engaging communities in environmentally-sustainable planning: recommendations for implementing geodesign in local authorities”. School of Architecture, Planning and Environmental Policy; University College Dublin. Coastal Communities Adapting Together – CCAT Project. 26p.

McNally, B. and Andrade, B., 2022. “Altered spaces: new ways of seeing and envisioning nature with Minecraft.” Visual Studies. 37 (3) 175 -182.

McNally, B. 2020. “Citizen’s Views of Climate Action: Insights on media use, trusted sources and perceptions.” Report No. 344, Environmental Protection Agency. Ireland.

McNally, B. 2018. “Mapping Press Narratives of Decarbonisation: Insights on Communication of Climate Responses.” International Journal of Climate Change: Impacts and Responses 10 (1), 39-57.

McNally, B. 2018. “Building Carbon Literacy: How the Irish press normalise public discussion of climate mitigation actions.” IN Walter Leal Fihlo et al (eds) Handbook of Climate Change Communication: Vol. 3, 271-284. Springer Verlag.

McNally, B. 2015. “Media and Carbon Literacy: Shaping opportunities for cognitive engagement with low carbon transition in Irish media 2000 – 2013.” Razon y palabra. 19 (3) online.