Scholars
Carolin V. Zorell
Örebro University
Based in
Sweden
Europe
Carolin V. Zorell is Senior Lecturer in Political Science at the School of Humanities, Education and Social Sciences, Örebro University, Sweden. Her research interests are in environmental sustainability and political participation, with a particular focus on the preconditions and diffusion processes of behavior change and the transformation of consumption towards environmental sustainability. Using a variety of mainly quantitative methods (experiment, surveys), and connecting different social and behavioral sciences, she studies how contexts, self-perceptions, and conscious as well as unconscious social influences form attitudes and behavior. Before starting at Örebro University in 2019, she studied International Business in Pforzheim and Chicago, followed by a Master and Doctorate in Political Science at the University of Mannheim and Essex University. She also worked as researcher, Lecturer, and Research Associate at the Mannheim Centre for European Social Research, University of Mannheim, and for the University of Siegen.
Country(ies) of Specialty
Sweden GermanyFocus areas of expertise
Scientific assessments Behavioral action Public opinion Social movementsHow to Connect
Publications
Articles
Abrantes, P., et al. “Examining Inclusive Governance of Community Gardens: Lessons from European Cities.” City and Environment Interactions, vol. 29, 2026. https://doi.org/10.1016/j.cacint.2025.100286.
Kim, A., et al. “A Field Experiment on Expert- versus Social-Based Cues on Dish Selection in a Restaurant.” Journal of Environmental Psychology, vol. 108, 2025. https://doi.org/10.1016/j.jenvp.2025.102806.
Boström, M., et al. “Developing Action Capacity for Sufficient Consumption among Europeans Facing Unequal Conditions.” Frontiers in Sustainability, vol. 6, 2025. https://doi.org/10.3389/frsus.2025.1629257.
Baptista, I., et al. “Should We Offer Oat Drink? Exploring Availability and Positioning as Strategies to Reduce Milk Consumption at a Self-Service Lunch Restaurant.” International Journal of Gastronomy and Food Science, vol. 42, 2025. https://doi.org/10.1016/j.ijgfs.2025.101333.
Vivas, A., et al. “The Potential of Bottom-Up Initiatives to Produce a Just Transformation toward Sustainable Food Consumption.” The Journal of Agriculture, Food Systems, and Community Development, vol. 15, no. 1, 2025, pp. 333–352. https://doi.org/10.5304/jafscd.2025.151.020.
Schnaudt, C., et al. “Revisiting Norms of Citizenship in Times of Democratic Change.” Politics, vol. 44, no. 3, 2024, pp. 352–369. https://doi.org/10.1177/02633957211031799.
Zorell, C. V., et al. “Studying Factual versus Social Cues as Triggers of Change in Food Behaviour.” Journal of Nutritional Science, vol. 13, 2024. https://doi.org/10.1017/jns.2024.82.
Görtz, C., et al. “Casting Light on Citizens’ Conceptions of What Is ‘Political’.” Acta Politica, vol. 58, no. 1, 2023, pp. 57–78. https://doi.org/10.1057/s41269-022-00233-y.
Zorell, C. V. “Central Persons in Sustainable (Food) Consumption.” International Journal of Environmental Research and Public Health, vol. 19, no. 5, 2022. https://doi.org/10.3390/ijerph19053139.
Zorell, C. V., and T. Denk. “Political Consumerism and Interpersonal Discussion Patterns.” Scandinavian Political Studies, vol. 44, no. 4, 2021, pp. 392–415. https://doi.org/10.1111/1467-9477.12204.
Zorell, C. V. “Nudges, Norms, or Just Contagion? A Theory on Influences on the Practice of (Non-)Sustainable Behavior.” Sustainability, vol. 12, no. 24, 2020. https://doi.org/10.3390/su122410418.
Zorell, C. V. “Reconfiguring Responsibilities between State and Market: How the ‘Concept of the State’ Affects Political Consumerism.” Acta Politica, vol. 55, no. 4, 2020, pp. 560–586. https://doi.org/10.1057/s41269-019-00131-w.
Zorell, C. V., and M. Yang. “Real-World Sustainable Citizenship between Political Consumerism and Material Practices.” Social Sciences, vol. 8, no. 11, 2019. https://doi.org/10.3390/socsci8110311.
Book review
Zorell, C. V. “Book Review: The Environment in Global Sustainability Governance: Perceptions, Actors, Innovations.” Global Policy Journal, 2024.
Books
Zorell, C. V. Spielarten des politischen Konsums: Vom Boykott zum Buykotting. Springer Nature, 2023.
Zorell, C. V. Varieties of Political Consumerism: From Boycotting to Buycotting. Palgrave Macmillan, 2019.
Articles
Chapters in edited volumes
Zorell, C. V. “Role of Political Awareness in Complex Societal Matters: The Cases of Health and Climate Change.” Perspectives on Political Awareness: Conceptual, Theoretical and Methodological Issues, edited by Niels Nørgaard Kristensen et al., Springer, 2022, pp. 79–96.
van Deth, J. W., and C. V. Zorell. “Politischer Protest und Konsum.” Politikwissenschaftliche Einstellungs- und Verhaltensforschung: Handbuch für Wissenschaft und Studium, edited by Thorsten Faas, Oscar W. Gabriel, and Jürgen Maier, Nomos Verlagsgesellschaft, 2019.