Ioana Sendroiu

University of Hong Kong

Based in

Hong Kong
Asia

Ioana Sendroiu is Assistant Professor of Sociology at the University of Hong Kong. Her research focuses on environmental entrepreneurship, specifically the creation of a market for carbon management. This is a multi-actor process, across entrepreneurs who see an opportunity, governments looking to incentivize their technological innovations, and activists concerned about what market creation means for mitigating climate change. She argues that they ultimately all share the same goal (i.e., mitigating climate change), but disagree on what problem needs to be addressed in order to achieve this goal. In turn, the implications of these contestations and contradictions are tremendous for any organization with ‘net zero’ goals (which implicitly include carbon removal), and ultimately for how we can problem-solve climate change.