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Melissa Aronczyk

Rutgers University

Based in

United States
North America

Melissa Aronczyk is a Professor in the School of Communication & Information at Rutgers University and affiliated faculty with the Rutgers Climate Institute and Carleton University in Canada. Her book, A Strategic Nature: Public Relations and the Politics of American Environmentalism, co-authored with Maria Espinoza, was published by Oxford University Press.

Country(ies) of Specialty

United States Canada

Focus areas of expertise

Greenwashing Communications research Public opinion Social Media

How to Connect



Russell, A., & Aronczyk, M. 2023. What does the climate crisis have to do with communication? Social Media & Society, 2K Series.

Sassan, C., Mahat, P., Aronczyk, M., & Brulle, R. Energy Citizens “just like you”? Public relations campaigning by the climate change counter-movement. Environmental Communication. In press.


Aronczyk, M. 2023. Branding the nation in the era of climate crisis: Eco-nationalism and the promotion of green national sovereignty. Nations & Nationalism.

Melissa Aronczyk & Maria Espinoza. 2022. A strategic nature: Public relations and the politics of American environmentalism. Oxford University Press.

Robert Brulle, Melissa Aronczyk, & Jason Carmichael. 2019. “Corporate Promotion and Climate Change: An Analysis of Key Variables affecting Advertising Spending by Major Oil Corporations, 1986–2015,” Climatic Change (December 2019).

Melissa Aronczyk & Maria Espinoza. 2019. “Sustainable Communication: Green PR and the Export of Corporate Environmentalism, 1989–1997,” Environmental Sociology (January 2019).

Melissa Aronczyk. 2018. “Public Relations, Issue Management, and the Transformation of American Environmentalism, 1948–1992,” Enterprise & Society (December 2018).

Melissa Aronczyk. 2017. “Environment 1.0: Infoterra and the Making of Environmental Information,” New Media & Society (May 2017).