Melissa Aronczyk is a Professor in the School of Communication & Information at Rutgers University and affiliated faculty with the Rutgers Climate Institute and Carleton University in Canada. Her book, A Strategic Nature: Public Relations and the Politics of American Environmentalism, co-authored with Maria Espinoza, was published by Oxford University Press.
Country(ies) of SpecialtyUnited States Canada
Focus areas of expertiseGreenwashing Communications research Public opinion Social Media
Russell, A., & Aronczyk, M. 2023. What does the climate crisis have to do with communication? Social Media & Society, 2K Series.
Sassan, C., Mahat, P., Aronczyk, M., & Brulle, R. Energy Citizens “just like you”? Public relations campaigning by the climate change counter-movement. Environmental Communication. In press.
Aronczyk, M. 2023. Branding the nation in the era of climate crisis: Eco-nationalism and the promotion of green national sovereignty. Nations & Nationalism.
Melissa Aronczyk & Maria Espinoza. 2022. A strategic nature: Public relations and the politics of American environmentalism. Oxford University Press.
Robert Brulle, Melissa Aronczyk, & Jason Carmichael. 2019. “Corporate Promotion and Climate Change: An Analysis of Key Variables affecting Advertising Spending by Major Oil Corporations, 1986–2015,” Climatic Change (December 2019).
Melissa Aronczyk & Maria Espinoza. 2019. “Sustainable Communication: Green PR and the Export of Corporate Environmentalism, 1989–1997,” Environmental Sociology (January 2019).
Melissa Aronczyk. 2018. “Public Relations, Issue Management, and the Transformation of American Environmentalism, 1948–1992,” Enterprise & Society (December 2018).
Melissa Aronczyk. 2017. “Environment 1.0: Infoterra and the Making of Environmental Information,” New Media & Society (May 2017).