Photo of Melissa Aronczyk

Melissa Aronczyk

Rutgers University
United States
Email ma1076 [at] comminfo [period/dot]

Melissa Aronczyk is an associate professor in the School of Communication & Information at Rutgers University and affiliated faculty with the Rutgers Climate Institute. Her new book, A Strategic Nature: Public Relations and the Politics of American Environmentalism, co-authored with Maria Espinoza, was published by Oxford University Press.

Melissa Aronczyk’s website


Melissa Aronczyk & Maria Espinoza. 2022. A strategic nature: Public relations and the politics of American environmentalism. Oxford University Press.

Robert Brulle, Melissa Aronczyk, & Jason Carmichael. 2019. “Corporate Promotion and Climate Change: An Analysis of Key Variables affecting Advertising Spending by Major Oil Corporations, 1986–2015,” Climatic Change (December 2019).

Melissa Aronczyk & Maria Espinoza. 2019. “Sustainable Communication: Green PR and the Export of Corporate Environmentalism, 1989–1997,” Environmental Sociology (January 2019).

Melissa Aronczyk. 2018. “Public Relations, Issue Management, and the Transformation of American Environmentalism, 1948–1992,” Enterprise & Society (December 2018).

Melissa Aronczyk. 2017. “Environment 1.0: Infoterra and the Making of Environmental Information,” New Media & Society (May 2017).

Media Coverage

Melissa Aronczyk’s research on PR firms’ role in greenwashing clients’ activities featured by Amy Westervelt. PR Firms Are Being Shamed For Helping Fossil Fuel Companies ‘Green’ Their Image,” Huffpost, December 10, 2020.

Melissa Aronczyk’s research with Robert J. Brulle and Jason Carmichael featured in Climate Change Legislation, Media Coverage Drives Oil Companies’ Ad Spending, Study Finds,” December 17, 2019.

Melissa Aronczyk quoted on her research on environmental inaction by Matt Reynolds. SUVs are Way Worse for the Planet than Anyone Previously Thought,” WIRED UK, December 6, 2019.

Melissa Aronczyk’s research on public relations discussed by Ryan Scarrow. Managed Environmentalism,” Nature Sustainability 2.8, August 9, 2019.