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Muhammad Ittefaq

James Madison University

Based in

United States
North America

Dr. Muhammad Ittefaq is serving as an Assistant Professor in the School of Communication Studies at James Madison University.

Ittefaq’s research focuses on climate change communication, examining the process of effectively conveying information and raising awareness about the causes, consequences, and solutions related to climate change. His work explored the dynamics of how different audiences, including the general public, news media, policymakers, and stakeholders, perceive, communicate, and engage with climate change information and misinformation. His research encompasses several key aspects of climate change communication, including understanding and trust in climate science, public awareness and engagement to mobilize support for climate action, risk communication to convey the potential impacts and vulnerabilities associated with climate change, and mitigation and adaptation communication to highlight the importance of reducing GHG emissions and building resilience. He also investigates behavioral change communication to encourage sustainable actions and engage policymakers and facilitate evidence-based decision-making. His recent research projects are contributing to the climate justice debate from a Global South perspective, helping to shape the discourse on climate change reparations and negotiations through climate justice advocacy.

Country(ies) of Specialty

China India Pakistan

Focus areas of expertise

Climate policy and politics Communications research Climate Justice Social Media

How to Connect


Articles & Book Chapters

Ittefaq, Muhammad, and Shafiq A. Kamboh. “Communities of Care for Air Pollution Policies in Pakistan: An Integrated Approach to Public Engagement and Policy Implementation.” Environmental Communication, 2023, pp. 1-7.

Kamboh, Shafiq A., Muhammad Ittefaq, and Adnan Rehmat. “A Coalition for Science Journalism as a Multi-Stakeholder Community of Practice: A Proposal from South Asia.” Journalism Studies, 2023, pp. 1-9.

Ejaz, Waqas, Muhammad Ittefaq, and Sadia Jamil. “Politics Triumphs: A Topic Modeling Approach of Analyzing News Media Coverage of Climate Change in Pakistan.” Journal of Science Communication, vol. 22, no. 1, 2023, pp. 1.

Kamboh, Shafiq A., and Muhammad Ittefaq. “Advocacy Journalism and Climate Justice in a Global Southern Country.” Local Environment, vol. 28, no. 4, 2023, pp. 412-432.

Kamboh, S. A., and M. Ittefaq. “Floods in Pakistan and the synthesis of glocal voices on climate justice.” Global Policy (2023).

Ittefaq, Muhammad, Shafiq Ahmad Kamboh, and Ayesha Ashfaq. “Climate Change Journalism in Pakistan: Ethical Deliberations.” The Routledge Companion to Journalism in the Global South. Routledge 419-429.

Kamboh, Shafiq Ahmad, et al. “Ethical Dimensions of Climate and Environmental Issues in Pakistani Media.” Climate Justice in the Majority World. Routledge 201-220.

Kamboh, Shafiq A., Muhammad Ittefaq, and Muhammad Yousaf. “Editorial Journalism and Environmental Issues in the Majority World.” International Journal of Communication (Online), vol. 16, 2022, pp. 2646.

Ejaz, Waqas, Muhammad Ittefaq, and Muhammad Arif. “Understanding Influences, Misinformation, and Fact-Checking Concerning Climate-Change Journalism in Pakistan.” Journalism Practice, vol. 16, no. 2-3, 2022, pp. 404-424.