Scholars
Ned Westwood
University of Miami, University of Exeter
Based in
United States
North America
Ned Westwood is a Post-Doctoral Social Data Scientist at the University of Miami and affiliate researcher at the Centre for Climate Communications and Data Science at the University of Exeter. He holds a PhD in Environmental Intelligence from the University of Exeter with a thesis titled ‘Advertising the Heroes and Villains of Climate Change: Narratives in Sponsored Posts on Facebook and Instagram in the United States’. Ned’s research interests lie in computational narrative analysis, mixed-methods research, the attention economy, misinformation, and digital advocacy. In his recent work he has developed a computational pipeline for narrative detection in shortform video content on social media platforms such as TikTok, Instagram, Facebook, and YouTube.

Country(ies) of Specialty
United StatesFocus areas of expertise
Greenwashing Climate policy and politics Communications research Social MediaPublications
Articles
O’Neill, S., Hayes, S., Strauβ, N., Doutreix, M-N., Steentjes, K., Ettinger, J. et al., Westwood, N., & Painter, J. (2023) Visual portrayals of fun in the sun in European news outlets misrepresent heatwave risks. The Geographical Journal, 189, 90–103. Available from: https://doi.org/10.1111/geoj.12487