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Viviana Chiu Sik Wu

University of Massachusetts Amherst

Based in

United States
North America

Dr. Viviana Wu is an Assistant Professor at the UMass Amherst School of Public Policy. Her research combines mixed methods and computational approaches to examine how nonprofits and individuals organize to advance social justice and climate change through philanthropy and social media advocacy. Her latest work investigates the roles of nonprofits in climate action and obstruction advocacy efforts on social media.

Country(ies) of Specialty

United States

Focus areas of expertise

Behavioral action Public opinion Social movements Social Media

How to Connect



Wu, V. C. S., & Xu, W. W. (2023). Who Leads and Who Echoes? Tracing Message Similarity Network of Climate Change
Advocacy on Twitter. Nonprofit and Voluntary Sector Quarterly

Wu, V. C. S. (2023). Beyond policy patrons: A ‘MADE’ framework for examining public engagement efforts of
philanthropic foundations on Twitter. Public Management Review, 25(3), 549-574.

Wu, V. C. S. (2022). Exploring donor influence and public engagement: Computational and thematic analyses of social
media messages. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. (Advance online publication)