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The audacious PR plot that seeded doubt about climate change

September 13, 2022

CSSN Scholar Melissa Aronczyk was featured in a BBC article for her knowledge and expertise on E. Bruce Harrison, “the father of environmental PR,” having interviewed him before his death in 2021. The article highlights Harrison’s impact on environmental communications and the conception of the Global Climate Coalition.


“Media historian Melissa Aronczyk, who interviewed Harrison before he died in 2021, says he was a strategic linchpin for his clients, ensuring everyone was on the same page. ‘He was a master at what he did,’ she says.”

“The groundwork had been laid for the industry’s biggest campaign to date – opposing international efforts to negotiate emissions reductions at Kyoto, in Japan, in December 1997.

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