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CSSN Scholar Publications

Who Leads and Who Echoes? Tracing Message Similarity Network of #ClimateChange Advocacy on Twitter

February 20, 2024

CSSN Scholar Viviana Chiu Sik Wu and her colleague Weiai Wayne Xu investigate how both climate action and climate obstruction nonprofit’s rhetoric on their X (formerly known as Twitter) accounts shape climate dialogue. Through message similarity tracing, Wu and Xu contribute to a growing literature on the empirical and theoretical study of conversation leaders and their messaging diffusion on social media.

Image Credit: AI via Adobe Stock